The Northern Territory Government has just unveiled its new ‘logo’ to attract and retain people to come and live in the NT.

The logo is ‘Boundless Possible’
The backgrounding and colour to this imprinting is purple.
The NT Government spent $1.5 million in consultancy, study and design fees to a company to come up with this masterpiece.
This is the 4th or 5th time the NT has been ‘rebranded’

‘People will come bounding north because everything is possible’, or ‘Will people come bounding north because everything is possible?’

I wonder.

21/8/2018