IT’S A FACT – 2023 ADVERTISING ANALYSIS OF NT NEWS

IT’S A FACT (3)

March 2023

Note: The cover price of the Monday to Friday NT News increased to $2.80 on February 27.

There were 347 full-page ads in the NT News* in March

There were 148 half-page ads in the paper for the month.

There were 194 quarter-page ads in the paper during March.

That generally did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full-page advertisements (1) was printed in the paper on March 14.

The greatest number of advertising pages (36) were printed in March 18th’s edition.

Stories on crime make up a regular story component. In March there were 63 stories about crime. Many of those stories were detailed on the front pages of papers and inside pages that followed.

There were 1620 pages printed in the papers dfoer March Of these, 468.5 pages were advertisements or 28.9%of paginated pages.

YEAR-TO-DATE

Total number of paginated pages 4570 pages

Total number of advertising pages 1251.5 pages

Percentage of pages devoted to advertising. 27.4%

In Addition:

There were nine advertising lift-outs in the paper during March. They totalled 176 pages of print. (Note: Real Estate liftouts in Saturday’s papers are not included.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Any announcements of festivals, celebratory weeks, awards presentations and so on (which are advertisements) are generally not included.

On a sad note. March 31 2022 was the LAST DAY a Wicking Cartoon was published in the NT News. Sadly, he has not been replaced and I believe we have the only daily in the Murdock Stable that does not enjoy the comment from a cartoonist.

IT’S A FACT – 2023 ADVERTISING ANALYSIS OF NT NEWS

IT’S A FACT (2)

February 2023

Note: The cover price of the Monday to Friday NT News increased to $2.80 on February 27.

There were 301 full-page ads in the NT News* in February.

There were 112 half-page ads in the paper for the month.

There were 141 quarter-page ads in the paper during January

That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full-page advertisements (1) were printed on February 6 and 20.

The greatest number of advertising pages (30) were printed on February 18.

Stories on crime make up a regular story component. In February there were 37 stories about crime. Two of those stories were detailed on the front pages of papers.

There were 1366 pages printed during February. Of these, 389.5 pages were advertisements or 28.5% of paginated pages.

YEAR-TO-DATE

Total number of paginated pages 2950.

Total number of advertising pages 785.

Percentage of pages devoted to advertising. 26.6%

In Addition:

There were five advertising lift-outs in the paper during January. They totalled 96 (estd.) pages of print.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Any announcements of festivals, celebratory weeks, awards presentations and so on (which are advertisements) are generally not included.

IT’S A FACT – 2023 ADVERTISING ANALYSIS OF NT NEWS

IT’S A FACT (1)

January 2023

There were 315 full-page ads in the NT News* in January.

There were 100 half-page ads in the paper for the month.

There were 122 quarter-page ads in the paper during January

That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full-page advertisements (1) was printed on January 1 and 11.

The most significant advertising pages (22) were printed on January 25 and 31.

Stories on crime make up a regular story component. In January, there were 30 stories about crime. Eleven of those stories were detailed on the front pages of papers.

There were 1584 pages printed during January. Of these, 395.5 pages were advertisements or 24.96% of paginated pages.

In Addition:

There were seven advertising lift-outs in the paper during January. They totalled 138 pages of print.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Any announcements of festivals, celebratory weeks, awards presentations and so on (which are advertisements) are generally not included.

IT’S A FACT 2023

IT’S A FACT (1)

January 2023

There were 315 full page ads in the NT News* in January.

There were 100 half page ads in the paper for the month.

There were 122 quarter page ads in the paper for the month.

There were 1584 pages printed in the editions for January.

There were 395.5 pages of advertising per the above listing.

24.96% of the pages were devoted to advertising.

There were also 7 advertising supplements included as inserts in January’s paper. The inserts added 140 pages to the power but are not included above because they were extras beyond the pagination of paper editions.

Not included in the count are:

. Government policy announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full page advertisements (1) were printed on January 1 and January 11.

The greatest number of advertising pages (22) were printed on January 25 and January 31.

Stories on crime make up a regular story component. In January there were 30 stories about crime. Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

ITS A FACT

Advertising summary 2021 and 2022 for the NT News and Sunday Territorian.

2021 SUMMARY

This year (January – December) there were 3904 full page advertisements in the paper. The paper was printed on 363 days with no paper being published on Good Friday (April 2 2021) or on Christmas Day. The average of full pages advertisements for each day of publication was 10.75 pages.

I began a new observation, the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months.

Up until December 31 there have been 795 stories on crime in the NT. There were 60 stories relating to crime in the NT during November, covered in the print edition by the NT News. The majority continued to be related to crimes committed by young people. Crime is rife in the NT.

Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

2022 SUMMARY

This year (January – December) there were 4107 full page advertisements in the paper. The paper was printed on 363 days with no paper being published on Good Friday (April 15 2022) or on Christmas Day. The average of full pages advertisements for each day of publication was 11.3 pages.

This year I included half page advertisements. For 2022, there were 1583 half page advertisements. The daily average was 4.36 advertisements.

For 2022, there were 700 stories on crimes within the NT.

NOTE: Not counted in advertising data

Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any unfolded lift out.

. Any magazine inclusions.

. Any material that is in the paper but not included in pagination.

CHANGES

From 2023, I will include quarter page advertisements in this summary. Also the number of inserts each day/week/month.

Regards

Henry Gray

January 3 2023

IT’S A FACT (12)

December 2022

There were 359full page ads in the NT News* in December

There were 135 half page ads in the paper for the month.

There have been 4109 full page advertisements in the paper to date this year. There’s have been 1583 half page advertisements for the same period.

That did not count:

. Government announcements

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full page advertisements (1) were printed on December 6.

The greatest number of advertising pages were printed on December 27 (28).

Stories on crime make up a regular story component. In December there were 58 stories about crime. Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

There have been 700 stories in the paper about crime for the first ten months of the year.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count quarter page advertisements in my analysis. It is full page and half page advertisements only. (I did not include half page advertisements in 2021 but they are significant in number so are being added in 2022. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

________

IT’S A FACT (11)

November 2022

There were 266 full page ads in the NT News* in November.

There were 136 half page ads in the paper for the month.

There have been 3748 full page advertisements in the paper to date this year. There’s have been 1448 half page advertisements for the same period.

That did not count:

. Government announcements

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full page advertisements (1) were printed on November 14 and 29.

The greatest number of advertising pages were printed on November 5 (26).

Stories on crime make up a regular story component. In November there were 50 stories about crime. Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

There have been 642 stories in the paper about crime for the first ten months of the year.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count quarter page advertisements in my analysis. It is full page and half page advertisements only. (I did not include half page advertisements in 2021 but they are significant in number so are being added in 2022. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

IT’S A FACT (10)

October 2022

There were 326 full page ads in the NT News* in October.

There were 125 half page ads in the paper for the month.

There have been 3482 full page advertisements in the paper to date this year. There’s have been 1312 half page advertisements for the same period.

That did not count:

. Government announcements

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full page advertisements (1) were printed on October 4, 25 and 26.

The greatest number of advertising pages were printed on October 22 (30).

Stories on crime make up a regular story component. In September there were 77 stories about crime. Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

There have been 592 stories in the paper about crime for the first ten months of the year.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count quarter page advertisements in my analysis. It is full page and half page advertisements only. (I did not include half page advertisements in 2021 but they are significant in number so are being added in 2022. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

Three Outstanding NT Male Leaders

We are blessed in the NT to have an outstanding number of people, in terms of awareness and leadership, doing great things for our community.

I don’t include politicans or local government representatives in my reflection because they are in a position to create change based upon the authority they have through parliamentary and local government processes.

In terms of men, the three who most stand out to me in terms of their ‘cut through’ and influence, their tenacity, their persistence in pursuing key issues and their focus on issues rather than personality are:

Number 3:

Michael Tooler for his outstanding educational

leadership and for being a school principal who “walks the walk” every step of the way with his school community. His leadership actions honour his calling and recognise his community. He rejoices in the successes of students and staff and is quick to ensure they get the recognition they deserve. He is a very proactive educational influencer.

Number 2:

Charlie King AO, veteran ABC commentator and a man who developed and championed the ‘No More’ movement. Charlie is a community patriarch, an example setter, a conciliator and a person who constantly gives of his efforts and wisdom to out Territory community. He is a man of inestimable compassion and empathy and a leader by example. He is one of the wisest men I know

Number 1:

Adam Drake the founder and leader of Balanced Choice (BC), a transformative program which aims to uplift people in body, mind and spirit. Adam and those within BC work with the territory, around Australia and more recently overseas, to support people, especially young people in deprived and challenging situations. BC offers clients situational appreciation, the ways and means of overcoming and mastering life’s challenges. Adam is totally energised and indefatigable when it comes to working on uplifting others. He sets a powerfully positive example and with BC is an abundant source of support. Hundreds of people can attest to the enrichment that Adam and BC have brought into their lives.

Thank you for the work you do and the contributions you make to this place