IT’S A FACT – 2023 ADVERTISING ANALYSIS OF NT NEWS

IT’S A FACT (2)

February 2023

Note: The cover price of the Monday to Friday NT News increased to $2.80 on February 27.

There were 301 full-page ads in the NT News* in February.

There were 112 half-page ads in the paper for the month.

There were 141 quarter-page ads in the paper during January

That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full-page advertisements (1) were printed on February 6 and 20.

The greatest number of advertising pages (30) were printed on February 18.

Stories on crime make up a regular story component. In February there were 37 stories about crime. Two of those stories were detailed on the front pages of papers.

There were 1366 pages printed during February. Of these, 389.5 pages were advertisements or 28.5% of paginated pages.

YEAR-TO-DATE

Total number of paginated pages 2950.

Total number of advertising pages 785.

Percentage of pages devoted to advertising. 26.6%

In Addition:

There were five advertising lift-outs in the paper during January. They totalled 96 (estd.) pages of print.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Any announcements of festivals, celebratory weeks, awards presentations and so on (which are advertisements) are generally not included.