IT’S A FACT 2023

IT’S A FACT (1)

January 2023

There were 315 full page ads in the NT News* in January.

There were 100 half page ads in the paper for the month.

There were 122 quarter page ads in the paper for the month.

There were 1584 pages printed in the editions for January.

There were 395.5 pages of advertising per the above listing.

24.96% of the pages were devoted to advertising.

There were also 7 advertising supplements included as inserts in January’s paper. The inserts added 140 pages to the power but are not included above because they were extras beyond the pagination of paper editions.

Not included in the count are:

. Government policy announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of full page advertisements (1) were printed on January 1 and January 11.

The greatest number of advertising pages (22) were printed on January 25 and January 31.

Stories on crime make up a regular story component. In January there were 30 stories about crime. Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.