NT NEWS ‘IT’S A FACT’ 2021

IT’S A FACT 2021

There were 414 full page ads in the NT News* in January. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine IT’S A FACT

There were 414 full page ads in the NT News* in January. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (1) appeared on January 19.

The greatest number of advertising pages happened on January 22 (31).

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

The least number of pages (1) appeared on January 19.

The greatest number of advertising pages happened on January 22 (31).

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

_________

IT’S A FACT (2)

There were 354 full page ads in the NT News* in February. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (2) appeared on February 16.

The greatest number of advertising pages happened on February 20 (32).

Those year (January/February) there have been 772 full page advertisements in the paper.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

______________________

IT’S A FACT (3)

There were 347 full page ads in the NT News* in March. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (2) appeared on March 30.

The greatest number of advertising pages happened on March 20 (26).

Those year (January/February) there have been 1119 full page advertisements in the paper.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

__________

IT’S A FACT (4)

There were 265 full page ads in the NT News* in April. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (1) appeared on April 6

The greatest number of advertising pages happened on April 3 (31).

This year (January-April)v there have been 1374 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on tghis subject in the paper.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

_____

IT’S A FACT (5)

There were 277 full page ads in the NT News* in May. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (0) happened twice, on May 11 and May 25.

The greatest number of advertising pages happened on May 8 (19)

This year (January-May) there have been 1651 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only.

—-

IT’S A FACT (6)

There were 394 full page ads in the NT News* in June. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (0) happened twice, on May 11 and May 25.

The greatest number of advertising pages happened on May 8 (19)

This year (January-May) there have been 1651 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only.

. Any announcements of festivals, celebratory weeks and so on.1) June 1 and June 8.June 12 (28).June2045 and 124 in June 359.

IT’S A FACT (7)

There were 362 full page ads in the NT News* in July. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

The least number of pages (3) was on July 6.

The greatest number of advertising pages happened on July 16 (22)

This year (January- July) there have been 2407 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months. Up until July 31, with June added, there have been 453 stories on crime in the NT.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only.

. Any announcements of festivals, celebratory weeks and so on are generally not included.

There was an upgrade in the quality of paper on which the paper was printed in July. The paper was more heavyweight than newsprint. This was for the whole of July.

IT’S A FACT (8)

There were 211 full page ads in the NT News* in August. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

This was the least number of full page advertisements in the paper for any month to date this year.

The least number of pages (1) were printed on both August 3 and August 10.

The greatest number of advertising pages happened on August 25 (18)

This year (January – August there have been 2618 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months. Up until August 31,there have been 532 stories on crime in the NT. There were 79 stories relating to crime in the NT during August. Most related to crimes committed by young people.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

. Any announcements of festivals, celebratory weeks and so on are generally not included.

The upgrade in the quality of paper on which the paper was printed in July was reversed. Standard newsprint was used during August.

IT’S A FACT (9)

There were 250 full page ads in the NT News* in September. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

This was an increase in the number of full page advertisements in the paper over August, the ‘leanest’ for any month to date for full page advertisements this year.

The least number of pages (1) were printed on September 27.

The greatest number of advertising pages happened on September 11 (20).

This year (January – September) there have been 2868 full page advertisements in the paper.

I began a new observation; the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months. Up until September 30 there have been 616 stories on crime in the NT. There were 84 stories relating to crime in the NT during September. The majority related to crimes committed by young people.

Crime stories do not include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

. Any announcements of festivals, celebratory weeks and so on are generally not included.

IT’S A FACT (10)

3,000 FULL PAGE ADVERTISEMENTS FOR 2021 NOW SURPASSED

There were 338 full page ads in the NT News* in October. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

This was an increase in the number of full page advertisements in the paper over August, the ‘leanest’ for any month to date for full page advertisements this year.

The least number of full page advertisements (2) were printed on three days, October 4, 11 and 19.

The greatest number of advertising pages happened on October 23 (25).

This year (January – October) there have been 3206 full page advertisements in the paper. The paper has passed the 3,000 mark for the year.

I began a new observation, the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months. Up until October 31 there have been 668 stories on crime in the NT. There were 52 stories relating to crime in the NT during October, covered in the print edition by the NT News. The majority continued to be related to crimes committed by young people.

Crime stories do not include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

. Any announcements of festivals, celebratory weeks and so on are generally not included.

IT’S A FACT (11)

There were 336 full page ads in the NT News* in November. That did not count:

. Government announcements.

. Covid information.

. Racing information.

. Any folded lift out.

. Any magazine inclusions.

This was an increase in the number of full page advertisements in the paper over August, the ‘leanest’ for any month to date for full page advertisements this year.

The least number of full page advertisements (2) were printed on three days, November 9, 14 and 15.

The greatest number of advertising pages happened on November 13 (24).

This year (January – November) there have been 3542 full page advertisements in the paper. The passed the 3,000 mark for the year during October.

I began a new observation, the number of stories each month that are about crime and criminal activity as it impacts on the NT. In April there were 125 stories on this subject in the paper. There were 110 crime stories relating to the NT in May, a total of 235 for the two months. Up until November 30 there have been 735 stories on crime in the NT. There were 67 stories relating to crime in the NT during November, covered in the print edition by the NT News. The majority continued to be related to crimes committed by young people.

Crime stories do not generally include regular or daily updates on ongoing cases, for instance the Rolfe or Hoffman trials.

* Includes both the ‘NT News’ and ‘Sunday Territorian’.

Please note that I do not count half and quarter page advertisements in my analysis. It is full page advertisements only. Neither are lift-outs (JB Hi Fi and Good Guys for example) included, when they do not form part of the paginated pages in the paper.

. Any announcements of festivals, celebratory weeks and so on are generally not included.

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